Hassel Blad

Hasselblad Cameras

  • Why Medium Format?

If you are a quality-fixated photographer working at the top of your game for perfection-driven clients or on personal projects that serve to both underpin and promote your own unique craft and creativity, then there is never going to be room for compromise when it comes to equipment.

For any camera sensor, the physical size of its pixels governs the amount of light recorded for each one. Most sensor manufacturers are now using micro lenses on their pixels to maximise the light collected and the light gathering power determines the dynamic range of the sensor.

  • Advantages of Medium Format

Higher Quality Images :
We already think DSLRs and mirrorless produce “high-quality” images, but the larger sensors on medium format cameras offer even more or bigger megapixels. The larger image area on medium format cameras can produce around 70% bigger and higher quality photos compared to those taken with full-frame cameras.

Shallower depth of field:
There’s a reason portrait and wedding photographers from the ‘70s to ‘90s were all about medium format. There’s just something magical about the falloff and depth you can get, making them a natural choice for portraits.

  • Advantages of Medium Format

Higher Quality Images :
We already think DSLRs and mirrorless produce “high-quality” images, but the larger sensors on medium format cameras offer even more or bigger megapixels. The larger image area on medium format cameras can produce around 70% bigger and higher quality photos compared to those taken with full-frame cameras.

Shallower depth of field:
There’s a reason portrait and wedding photographers from the ‘70s to ‘90s were all about medium format. There’s just something magical about the falloff and depth you can get, making them a natural choice for portraits.

  • Advantages of Medium Format

Distinct Look and Feel :
Even when viewing medium format images on the web, its signature “look” is apparent. There’s nothing quite as beautiful and realistic as medium format images due to their amazing colors, shallow depth of field, and lack of perception distortion that we usually see from today’s cameras. The resulting image always offers a more natural view, similar to what we see in real life.

Wider Field of View :
Medium format cameras have the unique capability to combine the features of a wide angle lens and a long lens all in one device. While it allows you to get a wider field of view, you also get the background compression and shallow depth of field that you would get with a long lens.

  • Connectivity

  • Ergonomics

  • Hasselblad Camera

  • Image Quality

  • Phocus 3.0

  • Introducing Video on The H6D

Lenses

Hasselblad Masters

  • Bejamin Everett

  • What is your Masters series about?

Each image represents a highly personal reaction to the landscape an inquiry into a specific idea or feeling, drawn out of a singular time and place. That place may be the landscape itself or removed to the internal landscape of dreams and reflection later on. Many of my favorite American painters spent time in the landscapes of the Southwestern United States. The clean lines and shapes of the desert lend themselves particularly well to interpretation. My goal with this series was to explore the relationship between painting and photography by using landforms that often look like brush strokes, as brush strokes themselves.

  • How was your experience using a Hasselblad medium format camera for carrying out your project?

The camera is a joy to use, and the image quality is incredible. The dynamic range makes it more forgiving, yet the detail and naturally shallow depth of field that comes with medium format makes it more demanding. The interface is clear and easy to use, so the learning curve was a breeze. Simple things, like the ability to extend the exposure time past 30 seconds in a camera, seems like a luxury. It wasn’t until I returned home and started to work with the files that their scale actually hit me. I zoomed in on an image doing some detailed editing and realized that if I was working on a printed image at that scale, it would be the size of my entire wall, in crisp clear detail. (This also explained an increased editing time.) Overall, I’ve never used a camera that seemed so well suited to the way I work. By the end of the trip, I started to look at it as though it was a good friend.

  • Bejamin Everett

  • How would you describe your photographic style?

Besides architecture photography, I do fashion and portrait photography. I also create handmade collages where I mix different styles and approaches. I’m always in search of new techniques and ways of processing images.

I am not the type of photographer who hates photo processing and supports ‘pure’ images. This is not my way. I love to change, to connect various techniques, to print my photos, use them as a canvas and then scan them back into digital form. No limits.

I don’t aspire to document reality, I want to create my own reality according to how I personally see it or how I would like reality to be.

  • What do you try to achieve through your photographic work?

I always try to say something, to express myself, to show ordinary things from a new point of view so that people can view them differently and open up a new way of thinking.

I don’t aspire to document reality, I want to create my own reality according to how I personally see it or how I would like reality to be. I don’t aspire to document reality, I want to create my own reality according to how I personally see it or how I would like reality to be

  • How was your experience using a Hasselblad medium format camera for carrying out your project?

The Hasselblad camera made a big difference. Most pictures were taken in low-lit conditions. Despite the fact that I raised the ISO quite high, my pictures looked like the ISO was only about 100. I was always satisfied by the colors which were perfectly represented. I used the Hasselblad X1D with the XCD 45mm lens. This camera was really lightweight, which was important for me as I walked with it a lot and I never felt uncomfortable. Such an amazing and professional camera inspired me every time I used it!

  • Tina Signesdottir Hult

  • How was your experience using a hasselblad medium format camera for carrying out your project?

I have always used a narrow set of equipment for creating my images, which I am very familiar with. To suddenly work with a whole new system was a little bit scary.

I was afraid i would have to spend a long time getting to know the hasselblad h6d-50, but I quickly began to learn how it worked. not only is the camera itself an artwork for the eye, but it also took me by surprise how incredibly easy it was to use!

I love how it, in a way, ‘thinks’ before taking the picture with the utmost precision. I am grateful and lucky to have had the pleasure of working with a classic medium format camera like the hasselblad h6d-50 in the last months.

  • How would you describe your photographic style?

The main emphasis in my work is the relationships I have with my young models, which last for several years. I'm working with one camera, mostly one lens, and always natural light. I don’t want anything artificial in my photography.

Natural light also provides a certain sensitivity and a feeling you don’t get with artificial light. My photography mirrors the expressive and the beautiful, as well as an underlying feeling of fragility. To me, photographing is about seeing – not only with your eyes but also with your heart. This is when real stories are revealed.

  • What is your masters series about?

My project is about people and their stories and that close, intimate moment when I as a photographer meet with my subject. the people I portray have their own stories to tell, and I’m the messenger. My series contains portraits of people who have been especially chosen because of their charisma and the strength of their character. combined with the environment they are placed in, I tell their story and give the viewer a glimpse into their soul. I have always had a high sensitivity to everything around me, making me feel very connected to people’s feelings and my surroundings. I make sure to always bring that into my work.

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