- Duration: 1 Month
- Age limit: None
- Weekend Course
- Pre-requisite: Foundation Photography
Food and product photography has Foundation Photography as its prerequisite. The course consists of basics of both food and product photography as well as advanced techniques to shoot them.
This course is aimed at those who want to shoot products for e-commerce companies and food items for food delivery apps, restaurants, campaigns, banners, and conceptual product shoots.
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Introduction to food and product
Understanding where food and product photography stand against other photography genres.
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Idea creation and pitch making
Planning a connected series, preparing ideas, and pitching them to clients.
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Jewellery shooting
Working with small reflective products, textures, quality, and campaign requirements.
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Basic lighting in food and product
Studying simple and complex lighting styles for commerce, magazine, and advertising work.
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Catalog photography
Shooting clean series for e-commerce, client presentation, food apps, and menus.
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Conceptual shooting
Planning campaign images with props, backgrounds, lighting style, and mood boards.
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Requirement and equipment
Understanding props, backgrounds, equipment, and product-specific preparation.
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E-commerce shooting using a light cube
Using a light cube to create uniform light and reduce shadows or reflections.
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Product and food styling
Choosing props, backgrounds, locations, side elements, plating, and visual style.
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Preparing a look book
Designing a collection presentation with image size, fonts, sequencing, and resolution.
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Banner shooting
Planning conceptual banner and campaign images for print, web, and promotion.
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Retouching
Using software and tools to improve food and product images after shooting.
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Requirement & Equipment
Shooting food and products requires pre-planning, execution, and post-production. There are props, backgrounds, and many miscellaneous items needed to shoot both food and product differently.
In this course, all you require is a camera, a lens, a tripod, and preferably a flash. Other miscellaneous items and props are available at the college for students to learn and practice.
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Preparing a look book
Look books are designed to show how a collection of products or food items for an ad campaign or book design comes together.
A look book can be project-based or represent the entire product line for specific companies. Elements, fonts, picture size, and resolution all come into the picture.
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Catalog Photography
Catalog photography is used to show a series of products for e-commerce, clients, organizations, or magazines.
For food photography, it can be used for delivery apps or menu design. These images are usually shot against a simple background without heavy propping.
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Banner Shooting
Banner shooting and campaign shooting require pre-planning, propping, background selection, and lighting decisions.
A mood board can make the workflow more efficient. Conceptual shooting gives the photographer creative liberty and can be rewarding for both client and photographer.
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E commerce shooting using a light cube
A light cube is commonly used to shoot products for e-commerce platforms. It diffuses light and makes it uniform from all sides.
It helps prevent uneven highlights and reflections, and also reduces shadows caused by the product shape or uneven light conditions.
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Jewellery Shooting
Shooting jewellery is tricky, whether for cataloging or for an ad campaign. The size, quality, textures, and elements all play a crucial role.
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Styling & Propping
Styling and propping place elements that complement the food or product while keeping attention on the main subject.
It requires a study of colors, elements, and props that suit the subject. A stylist can also be hired when the project requires.
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Shooting Food
Food photography covers images for restaurants, resorts, and online food platforms. Some work needs plain backgrounds, while high-end images need more styling and supporting elements.
Different food items look different, and the photographer has to bring out texture, color, and appeal.
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Shooting Beverage
Beverages come in different packaging and their usage changes by industry, from alcoholic beverages to juices, milk, and other consumable liquids.
Beverage shooting is difficult because bottle shapes vary and highlights and shadows behave differently on the edges and curves.
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Shooting metal & glass
Different products are made of different materials and need different lighting setups and techniques.
Metallic products reflect a lot of light, and glass products are highly reflective, so lighting placement and control are very important.
